Your gift empowers Eaton Fire business owners to rebuild their businesses and restore their livelihoods.
Was Your Business Affected by the Eaton Fire?
You’re not alone – and you don’t have to rebuild alone.
Build Back Dena: The Business Resilience Project supports local entrepreneurs and small business owners in Altadena and Pasadena through coaching, training and practical help.
Learn more about our mission and complete our business intake form to explore the resources available to you and your business.
746 Businesses Affected
3,640 JOBS LOST OR AT RISK DUE TO BUSINESS CLOSURES
$3 Billion Projected in Lost Economic Output
$10 Billion in Property Damage
Was Your Business Affected by the Eaton Fire?
You’re not alone – and you don’t have to rebuild alone.
Build Back Dena: The Business Resilience Project supports local entrepreneurs and small business owners in Altadena and Pasadena through coaching, training and practical help.
Learn more about our mission and complete our business intake form to explore the resources available to you and your business.
746
Businesses Affected
3,640
JOBS LOST OR AT RISK DUE TO BUSINESS CLOSURES
$3 Billion
Projected in Lost Economic Output
$10 Billion
in Property Damage
Real People. Real Stories.
Absolutely Fit Pilates shares how the Eaton Fire affected their business and how Build Back Dena has been able to help them rebuild.
Jason Hardin, founder of Made in Dena, shares his story of how the Eaton Fire impacted his business and some of the assistance he received from the Build Back Dena Project.
Fur Babes shares about how the Eaton Fire impacted their business and how the Build Back Dena Project has been able to help them in the recovery process.
What We Offer
Coaching & Mentorship
Meet one-on-one with experienced business coaches and mentors who walk alongside you as you recover and rebuild.
Workshops & Events
Join expert-led sessions on marketing, finances, rebuilding operations, and more.
Financial Tools & Resources
We'll help you explore recovery grants, loans, and business planning resources.
Peer Support & Community
You're not alone. Connect with other business owners facing the same challenges.
Get Help, Give Help
Build Back Dena: The Dena Business Resilience Project provides a structured approach encompassing recovery resources, expert guidance and relational support to help small businesses rebuild and thrive. Our goal is to foster strong community connections in a spirit of mutual support.
Whether you’re a business owner who needs help or are interested in supporting affected businesses, we invite you to get involved today.
GET INVOLVED
Find resources for your business. Volunteer to help others. Donate today.