Partner Up
The Dena Business Resilience Project is built on the belief that recovery is strongest when a community comes together. Our partners are the backbone of this effort—organizations that contribute time, resources, and expertise to help wildfire-impacted small business owners rebuild and thrive.
What Is a Partner?
A partner is any organization, business, or institution that contributes in meaningful ways to the mission of business recovery. Each partner brings one or more of the following:
- Money: Financial support through grants, sponsorships, or donations
- Muscle: Organizational capacity such as training or event hosting
- Materials: Tools, supplies, space, or services provided in-kind
Partnership is not symbolic – it’s active engagement in creating pathways to recovery.
Work With Us to Rebuild Local Business
The Dena Business Resilience Project is built on the belief that recovery is strongest when a community comes together. Our partners are the backbone of this effort—organizations that contribute time, resources, and expertise to help wildfire-impacted small business owners rebuild and thrive.
What Is a Partner?
A partner is any organization, business, or institution that contributes in meaningful ways to the mission of business recovery. Each partner brings one or more of the following:
- Money: Financial support through grants, sponsorships, or donations
- Muscle: Organizational capacity such as training or event hosting
- Materials: Tools, supplies, space, or services provided in-kind
Partnership is not symbolic – it’s active engagement in creating pathways to recovery.
What Do Partners Do?
Partners play a strategic and operational role in the success of Build Back Dena.
Partners…
- Offer discounted or pro bono business services (legal, financial, marketing, etc.)
- Sponsor events, workshops, or key project phases
- Provide meeting spaces, supplies, or logistical support
- Participate in planning and advisory roles
- Help ensure business owners have access to trusted networks and essential resources
Each partnership is shaped around what you’re uniquely positioned to contribute. You don’t need to do everything – just something that makes a true difference.
Our Current Core Partners
- Altadena Chamber of Commerce – Leads the Back in Business initiative, offering business relocation support, economic development, and community advocacy
- Eaton Fire Collaborative – A network of 80+ organizations coordinating recovery support for fire-impacted residents and businesses
- Pasadena Chamber of Commerce – Provides advocacy, business development, and networking opportunities
- Pasadena Economic Development – Supports business retention, revitalization, and access to recovery resources
- Hope Ventures – Delivers business training, mentorship, and strategic coaching
- Rosebud Coffee – Builds community collaboration and provides local networking support
- Pasadena Private Financial Group – Offers advisory services and capital access for small businesses
- The Barnabas Group OC – Connects professionals for mentorship and impact-driven funding
- i61 Business Network – Helps small businesses grow through consulting and strategy
Other partners include mental health professionals, local churches and area non-profits helping to ensure that business owners receive essential guidance and support.
Interested in Partnering?
We are actively building a coalition of organizations committed to seeing small businesses in Altadena and Pasadena flourish again. Whether through funding, services, or strategic collaboration, your involvement matters!
We invite you to complete the form below and set up a brief call defining how you can play an expanded role in helping small businesses flourish.